Sex May Sell Social Causes, but Abstinence Makes them Work

This week, a group of high school students from my campus are going into Washington DC for a youth Conference about the conflict in Darfur. I will be speaking with them before they go and knowing how delicate people's perceptions are of the region and how the media tends to slant the conflict, I know I need to be smart and savy with what I have to tell them.

However, the one message I feel like I can tell them without reservation is that Darfur is not cool and it is not something to get involved in if you need Leonardo DiCaprio to tell you to do so. In fact, the Save Darfur campaign has led way to many students and young leaders to get the wrong impression about how they can help.

Last week, the LA Times wrote a piece about people trying to raise money and awareness about certain causes by performing tasks like climbing mountains or running really long distances to try and media attention. The problem is that while these people are doing this for their causes, barely anyone is noticing. Click here to read the story. It got me thinking of all the ridiculous things that youth are convinced to do in order to raise money & awareness for Darfur and other SSA causes.

Much alike the people in the Times article, these students end up working very hard, but not so smart. Oftentimes, they spend more money than they will even make back in their efforts. By putting together sleep-outs, protests and ad campaigns they are trying to create awareness, but not necessarily beneficial education and advocacy around these issues. While I realize that awareness is the first step, in talking to many of these students that they have a very surface level understanding of both what is actually going on in Darfur, but even more damaging a very artifical grasp of what social change looks like.

Students are taken in by the sex appeal of a romanticized protest or novel idea that while creative, oftentimes proves to be ineffective. Rather, their focus should be on proven methods of affect. Raising money to pay powerful lobbiests to lobby on behalf of Darfur and not the tobacco industry, working on political campaigns to get Darfur on the radar of politicians seeking office and most importantly in the classroom. More of their peers will listen if they are listening to things in the classroom beacuse that is where youth will associate their learning. People are less likely to listen to a bunch of rowdy students just trying to get on the news and more to interpersonal interaction that takes place in a simple classroom discussion.

No, it's not sexy; no, it's not going to get you on the news; and no, it's going to be as personally rewarding as you want it to be. But if you're in it for those reasons, you're probably going to hurt the causes you are fighting for more than you are helping them.

People who run marathons and climb mountains to raise awareness for their causes are missing the point. You need people to care because they care about the issue and not because they need something shiny to look at. These causes should not be sexy nor should they require anything other than the truth to get people to care about them. In the end, sex may sell, but abstinence may be the best way to help the causes we truly care about.